
At CoolBlueVA, we don’t just post content — we build presence, purpose, and profitability. Our Social Media Marketing (SMM) plans are designed for busy business owners, clinics, and brands who want expert-level marketing without the overhead of a full-time team.
We take care of everything — from strategy and creative direction to community engagement and analytics — so you can focus on running your business while we grow your digital footprint.
Your journey begins with a friendly discovery call — our chance to learn your goals, challenges, and brand vision.
We’ll discuss:
You’ll walk away with immediate insights and quick wins — even before we start!
After understanding your business, we design a custom social media roadmap.
You’ll receive:
Once you approve the proposal, we onboard your brand in 2–3 days:
Our social media managers, copywriters, and graphic designers collaborate to create engaging, scroll-stopping content. You’ll receive a monthly content calendar via Google Sheets or Notion, with easy approval links and notes.
You always have final say before anything goes live.
We handle consistent publishing across your selected platforms and engage with your audience daily.
Our goal: keep your brand active, approachable, and algorithm-friendly.
At the end of each cycle, you’ll receive a visual analytics report — showing your best-performing posts, engagement growth, and recommendations for improvement.
Then, we hop on a monthly strategy call to plan your next move.

“CoolBlueVA made our social media come alive — our patients now find us on Instagram before visiting our website.”
— Dr. Jeremy Lam, Founder of Lam Clinic
“Frances and her team are incredible. They captured my brand voice perfectly.”
— Dr. Chris Colgin, Chiropractor & Wellness Expert
